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02 · MONITORING
Detect earlier, verify better and act proportionately.
Similar applications, marketplaces, social networks, domains and accounts assessed with legal and commercial context.
When it is useful
Situations that trigger this work.
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An account presents itself as official or uses brand materials.
03
The same seller returns through different accounts or listings.
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Similar trademark applications need to be monitored in Chile or abroad.
Scope
What the engagement may include.
- Monitoring of trademark applications and publications.
- Focused review of marketplaces, social networks, websites and domains.
- Clustering of related accounts, listings and signals.
- Visual, textual, commercial and temporal comparison.
- Prioritization to watch, verify, report or escalate.
Deliverables
A structure that remains useful after the meeting.
Prioritized watchlistRelevant signals with status and rationale.
Incident recordURL, date, imagery, seller, price and context.
Relationship mapAccounts, domains, listings and repeat activity.
Action recommendationA proportionate next step and its requirements.
Working method
Judgment and execution in one workflow.
Diagnosis
Define the asset, objective, sources and constraints.
Structure
Organize rights, facts, documents and responsibility.
Judgment
Assess alternatives, risk and proportionality.
Execution
Prepare and follow the agreed action.
The scope does not include universal monitoring and does not guarantee registrations, removals, settlements or court outcomes. Sources, jurisdictions, actions and required third parties are defined in the engagement.
FAQ
Frequently asked questions.
Is monitoring fully automated?
Search, comparison and classification tools may be used, but material signals are reviewed by a person before an action is recommended.
Does the service continuously monitor the entire internet?
No absolute coverage is promised. Sources, frequency, territories and search terms are agreed according to risk and budget.
Does a similar listing establish counterfeiting?
No. Legitimate resale, unauthorized distribution, clearance sales, descriptive use or errors may provide alternative explanations. The signal must be verified.
Direct contact
A concrete question is the best place to start.
Describe the asset, listing, application or conflict you need to review. The first response will identify whether a meeting is appropriate and what information to prepare.